Digital Green
is my blog about digital marketing in connection to how the consumer is choosing to consume and engage with content today. Focuses on Monetizing Digital Bridges into the Physical World. Embraces the Critical Consumer Engagement Tactics to: Acquire, Register, Measure and Index (A.R.M.I). Values Physical World Connectivity so that we can now connect and measure Digital Actions down to the Electronic Point of Sale.
Monday, February 6, 2012
Thursday, January 12, 2012
Sunday, October 16, 2011
Foster the People: How a Free Download Begat a Business | Billboard.com
Subject: Cool story on several levels
1- digital virality
2- end consumer always drives the value chain
3- bucked the norm
http://www.billboard.com/column/viralvideos/foster-the-people-give-pumped-up-performance-1005397642.story#/../../news/foster-the-people-how-a-free-download-begat-1005379692.story
Thursday, October 13, 2011
NFC: A Technology Whose Time Has Come
A good piece on NFC from a good friend and long-time colleague-- Kevin Bailey-- nicely put!
'via Blog this'
'via Blog this'
Tuesday, October 11, 2011
Monday, September 5, 2011
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